Brand Metrics Setup Automation

Set-Up Automation refers to a system set-up, making measurements booking in the Brand Metrics platform automated as possible with the purpose to simplify the measurement booking procedure. There are various levels of automation depending on set-up and preferences.

Much of the information needed/preferred on a Brand Metrics measurement can be added by automation, but not all. The survey question is an example that needs to be added with a human touch.

There are a two standard options for set-up automation:

Integrations with ad server

Both integrations are run through workflows scheduled to run once every day. Requirements for these types of integrations:

1. Brand Metrics gets a “read-only” account to ad server.
2. The account needs to have API access

A few specifics related to the different integrations:

GAM

The integration against GAM is implemented to both set-up measurement and populate them with information from GAM.

1. Setup a GAM service account for:

adserver-api-service-account@adserver-api-379902.iam.gserviceaccount.com

1. The account needs to have API access

• Read all order and the belonging customfields
• A filter function is applied to only select the orders with the decided customfiled-value
• For all filtered orders, more data is collected about lineitems, creatives etc.
• The order and the belonging information are mapped to a measurement in Brand Metrics platform

Xandr

The integration against Xandr is implemented to only search for orders to match already set-up measurements in Brand Metrics platform, and then populate them with information.