Choose this is the measurement type when you want to get brand up lift result on your campaign. The measurement should include the Brand Metrics’ traditional hierarchical question covering the typical ‘brand funnel’ metrics: unawareness, awareness, consideration, preference and action intent. The usage of this approach gives you initial values and brand up-lift values for the latter four metrics.
This is the Brand Metrics’ standard brand lift question:
What is your relationship to [Brand]?
The survey tool pre-populates the default question to simplify consistency. However, clients are encouraged to customize the wording while maintaining the overall structure to enable comparison with Brand Metrics' benchmark database. People answering the survey indicate where they sit on that spectrum and the Brand Metrics brand lift algorithm links that back to their exposure to the campaign to calculate brand lift.
You can decide to add additional questions to your survey if you’d like to do that. Our survey tool supports various question types, including single response, multiple response, matrix, and open-ended questions.
Optionally, collect an unexposed sample for comparison, and the report will include a comparison between exposed and unexposed. The unexposed sample will not be used in the brand lift calculation. Use the breakdown feature for other comparisons based on creativeIDs.
The final report includes a full brand lift comparison with Brand Metrics' benchmark database, as well as graphs for any added questions. Any chosen comparisons will automatically be included in the report. Raw data is available for download, allowing you to perform your own analysis.
Choose this measurement type when you want a bespoke survey approach that is asked to people who have been exposed to a campaign, but the survey question is more flexible and does not follow the brand lift structure. Our survey tool supports various question types, including single response, multiple response, matrix, and open-ended questions, allowing you to design your survey as you wish.
Optionally, collect an unexposed sample for comparison, and the report will include a comparison between exposed and unexposed. Use the breakdown feature for other comparisons based on creativeIDs.
The output of this measurement is a PowerPoint report with simple distributional graphs comparing the responses. Raw data is available for download, allowing you to perform your own analysis.
Choose this measurement type when you want to conduct a standalone survey that is not connected to any campaign exposure. This type of survey allows you to target your publisher's audience with questions on any topic of your choice. Our survey tool supports various question types, including single response, multiple response, matrix, and open-ended questions, allowing you to design your survey as you wish.
There are two options for survey distribution: random or custom. With random distribution, the surveys are automatically distributed through your Brand Metrics integration during designated measurement dates and will close after the final measurement date. Custom distribution allows you to take responsibility for distributing the surveys through provided links, collecting responses, and starting and ending the survey. No Brand Metrics integration is used.