| Automotive |
|
| Product & services |
E.g. Car parts; car mechanics; automobile recovery services |
| Car brands |
Advertising of cars. Typical global brands include e.g. Ford, Nissan, Vauxhall/Opel |
| Car dealers |
Specialists in buying/selling of new and user cars |
| Electric vehicles |
Includes electric as well as hybrid vehicles |
| Premium car brands |
Cars from higher value manufacturers - e.g. Mercedes; BMW; Porsche. [Note: No specific value on what qualifies as 'Premium' - it is a subjective choice] |
| Tyres |
Advertising from tyre manufacturers and specialists |
| Other |
|
| Banking & Finance |
|
| Banks |
(Note - includes building societies) |
| Credit cards |
Advertising of credit cards |
| Investment & Private banking |
Specialists in wealth / asset / private investment management |
| Loans |
(Note - includes mortgages) |
| Pensions & Retirement |
Financial products / services specifically relating to pensions/retirement |
| Trading & Transaction platforms |
Self-service/trading platforms; payment merchants such as PayPal |
| Other |
|
| Beauty |
|
| Body & Skin care |
E.g soap; moisturisers, lip care |
| Haircare |
E.g. shampoo; hair gel; conditioner |
| Make up & Cosmetics |
E.g. eye liner; foundation; perfumes. [Note - includes branding campaigns] |
| Other |
|
| Career & Education |
|
| Adult education / Professional training |
E.g. Career development; specialist training |
| Colleges |
Colleges providing pre-university / equivalent education |
| Job advertisements |
Includes campaigns from companies promoting themselves to prospective employees |
| Schools |
Includes pre-schools/nurseries |
| Universities |
Advertising from traditional universities providing (e.g.) undergraduate and postgraduate courses |
| Other |
|
| Electrical, Tech, Telecoms |
|
| Business technology & Cloud services |
E.g. network solutions for companies |
| Computer hardware |
E.g. Laptops/desktops |
| Computer software & Accessories |
E.g. Operating software / systems; printers; keyboards; USB drives |
| Large electrical appliances / devices (exc. Computers) |
E.g. Fridges; washing machines; TV sets; Hoovers / vacuum cleaners |
| Mobile devices |
E.g. iPhone; Samsung Galaxy |
| Mobile networks & Internet services |
E.g. Broadband internet providers |
| Retailers - Electrical, Tech, Telecoms |
Retailers (including online) specialising in selling items from across consumer electrical goods and tech devices |
| Small electrical appliances / devices (exc. Mobile devices) |
E.g. Toasters; kettles; fans/heaters |
| Other |
|
| Energy & Sustainability & Utilities |
|
| Gas / Electricity |
Providers of gas/electricity energy |
| Petrol |
E.g. Petrol stations; Oil companies |
| Renewable energy / Sustainability |
Renewable energy providers. Includes Corporate Social Responsibility campaigns |
| Water |
Suppliers of water |
| Other |
|
| Fashion & Clothing |
|
| Clothes brands (exc. Retailers) |
Advertising from a single brand/manufacturer (vs a retailer selling many brands) |
| Footwear brands |
Brands specialising (/ most known) for footwear such as shoes/boots |
| Jewellery & Accessories |
Advertising of jewellery & accessories [Note - excludes high-end premium items -see "Luxury Brands"] |
| Luxury brands |
Specifically promoting high-value consumer products / targeting high-net worth individuals |
| Retailers - Fashion & Clothing |
Retailers (including online) specialising in selling clothing and fashion-related items |
| Other |
|
| FMCG |
|
| Animal products |
E.g. Pet food / grooming products |
| Drinks (Alcoholic) |
E.g. Spirits; beer; wine |
| Drinks (Non-alcoholic) |
E.g. Soft drinks; coffee |
| Food products |
E.g. Butter; biscuits; chocolate; potato snacks |
| Household FMCG products (non food & drink) |
E.g. Cleaning products; cutlery |
| Other |
|
| Gambling |
|
| Betting |
E.g. Bookmakers (including online) |
| Casinos |
E.g. Bingo; other places where gambling games are played |
| Lotteries |
E.g. National lotteries; lottery organisations |
| Other |
|
| Government / Non-profit Organisations |
|
| Charities |
Organisations who provide help and raise money for e.g. people in need / causes |
| Government (Local) |
E.g. Local councils; area focussed Government campaigns |
| Government (National) |
E.g. Nationwide campaigns; campaigns from national Governments |
| Housing associations |
Organisations who specialise in helping people find Government supported homing |
| Non-profit organisations (exc. Charities) |
E.g. Industry lobbying groups; publicly organised organisations |
| Political parties |
Political parties. [Note - includes politicians] |
| Other |
|
| Health |
|
| Animal services (inc. vets) |
E.g. Vets; pet groomers |
| Dental |
[Note - includes cosmetic services] |
| Elderly care |
E.g. Care/Retirement homes for elder people |
| Funeral services |
Specialists relating to funerals and after-life services |
| Healthcare services |
Private healthcare companies; health specialists (e.g. back; sports injuries) |
| Mobility services |
Specialists in products/services specifically targeting people with issues with moving/mobility |
| Opticians & Eye health |
Advertising for products and services related to the eyes |
| Pharmacy / Medicine / Supplements |
[Notes - includes diet/nutrition products/services] |
| Other |
|
| Home & Garden |
[Note - excludes general / non-specialising retailers] |
| Bathrooms |
Advertising from companies specialising in building / renovation of bathrooms |
| Beds & Bedrooms |
Advertising from companies focussed on beds / specialising in bedrooms - e.g. beds; mattresses; bedroom refurbishment |
| Carpets & Flooring |
Advertising from companies specialising in / about products/services specifically focussed on carpet & flooring e.g. tiles; home carpets |
| Joinery & Doors |
Advertising from companies specialising in joinery / about products/services specifically focussed on doors - e.g. front doors; garage doors; stairs; frames |
| Kitchens |
Advertising from companies specialising in improvement / building of kitchens |
| Roofing |
Advertising from companies specifically focussed on the roofs of buildings, including the home |
| Services - General home renovation / refurbishment |
Specialists in general major/significant home refurbishment - e.g. all-round the home; loft extensions |
| Services - Outdoors (Gardens / Landscaping / Fencing) |
Specialists in services focused on outdoors of the home e.g. garden landscaping; building of fences; garage / driveway construction |
| Sofas |
Advertising from companies specialising in sofas (e.g. seating for them living room/lounge) |
| Windows & Blinds |
Advertising from companies specialising in windows and blinds for window |
| Other |
|
| Insurance |
|
| Health / Life / Financial |
Insurance targeting people - i.e. related to health/life |
| Home / Car / Contents |
Insurance targeting physical items - e.g. the home, mobile phones, cars |
| Travel |
Insurance focussed on travel - e.g. cover for cancellations lost baggage; medical bills for injuries while on holiday |
| Other |
|
| Leisure & Entertainment |
|