ArcSpan can record the selected answers and associated questions from Brand Metrics surveys, and bring this data into AMS for insights and custom audience building.

Use Case

This document is for you if you are:

• A BM Publisher customer with script on page.
• wants to build ArcSpan audiences based on BM survey response data.

Implementation

If you are interested in ArcSpan’s Brand Metrics integration, please provide your ArcSpan Account Manager or Solutions Engineer with the following:

• Page examples of where the Brand Metrics survey(s) exist
• The specific attributes you would like to utilize from Brand Metrics within AMS for custom audience building

ArcSpan will then activate this integration for your account and provide consultation on building audiences with these attributes.