This document briefly describes the standard BM survey structure and its configurable options, and the information you will need to give us to create a customised survey design.
Users will respond better to surveys with a clear, functional design and those that are branded to match the site on which they appear. Site branding makes the survey less unexpected and increases user trust, so that they are more likely to complete the survey. It therefore has a direct impact on the amount of inventory or real-estate needed to complete brand-lift measurements.
Surveys can be delivered into a variety of standard IAB units, including:
BM’s standard unit is the 300x250 MPU because it fits the survey methodology, with a single question and 5 escalating response options, and it is widely used on publisher sites.
Upon request we can also look at implementing custom formats.