We offer three distinct methods for delivering the Brand Metrics survey to users.

In-ad

Many publishers display surveys within standard ad inventory.

bm_inad.mp4

The response rate is generally close to the sites CTR, or 0.1-0.2%

Implementation

he following example uses Google Ad Manager (GAM), but the approach can be adapted for other ad servers such as Xandr or Adheese. Adjust the configuration to match your setup, for instance, if you don’t run 300×250 units on desktop or want additional formats.

1. Create a GAM Key-Value Pair

• Key: brandmetrics-survey
• Value: yes

2. Set Up a Survey Line Item

This line item will cover all measurements. Configure it as follows:

• Run of Network: Enables retargeting of as many exposed users as possible.
• Targeting: Key-value brandmetrics-survey=yes
• Start/End Dates: Start immediately and run indefinitely.
• Display Creatives: Set to Only One to ensure only one survey appears per page
• Line Item Type & Priority: Choose settings that integrate with your inventory. The priority should be high enough so surveys are not restricted. The Brand Metrics script aims to collect 100–300 survey responses per measurement. With a typical response rate of 0.2%, this requires 50,000–150,000 survey impressions.
• Creative Size: 300×250 (or another survey-compatible unit)

3. Survey Creative Setup

Include the following code in the creative:

<!-- Track survey completion as a line item click -->
<script>
 window.top._brandmetrics = window.top._brandmetrics || [];
 window.top._brandmetrics.push({ cmd: "_addeventlistener", val: {
   event: "surveyanswered",
   handler: function(ev){
     var pixel = "%%CLICK_URL_UNESC%%";
     var img = document.createElement("img");
     img.setAttribute("src", pixel);
     document.body.appendChild(img);
   }
 } });
</script>

<!-- Script to select, render survey, and handle responses -->
<script async src="<https://cdn.brandmetrics.com/surveyinad.js>"></script>

Note: Using this creative, each time a survey is answered, the survey line item will register a click.

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