Brand Metrics provides a Software As A Service (SAAS) platform to premium publishers and networks. As a media owner, it allows you to measure the effectiveness of ad campaigns that you run for advertisers and provide them with detailed results.
We use a highly efficient survey methodology that operates at scale, making it an ‘always available' option that works on even small campaigns.
This standard methodology generates results automatically as soon as the ad campaign is finished, and you can compare the results not only with your own previous measurements, but also with a global database of benchmarks containing tens of thousands of measurements covering all industry verticals.
As you build up your own report database, you can analyze factors (such as ad format and targeting) that drive brand lift, optimize the delivery of campaigns, and provide real insights to inform the pre-sales and post-campaign discussions that you have with your clients.
Brand Metrics measures the effectiveness of brand advertising campaigns – the change in users’ relationship towards the brand as a result of viewing the ads in the campaign. To do this, the system must:
The Brand Metrics JavaScript controls all of these functions. The survey retargeting algorithm utilizes exposure frequency, campaign duration, and previous survey views to determine survey eligibility, dynamically adjusting survey quotas to optimize data collection. Surveys can be displayed through various methods such as overlay, in-content, or within ad slots based on configuration preferences.